Anglers Insight Marketing LLC (AIM™) is pleased to welcome Jesse Buechel to the AIM event staff as the 2016 Tournament Director for the newly formed North Dakota Division of the AIM Weekend Walleye Series (AWWS).

Jesse, who lives in Mandan, ND with his wife Jen and daughters Rachel and Grace is a former and very successful PWT, FLW and AIM pro who grew up trolling the shores of Lake Winnebago in Wisconsin. He works in the marine industry in Bismarck, ND and enjoys spending free time on the waters of the Missouri river.

“We are glad to have Jesse on board with us” says Denny Fox, National Tournament Director of the AWWS. “He has a lot of experience on many different bodies of water in the upper midwest and that will be beneficial to Aim and the anglers.”

“I’m excited to be involved with AIM” said Buechel, and when asked why he accepted the AIM job he replied, “In 2011 our home along the Missouri River was impacted by a flood. I needed to put my fishing career on hold until our home and community were back to normal and our girls were off to college. Being a tournament director for AIM allows me the opportunity to get back in the game. I believe in the CRR format and think it fits North Dakota perfectly as it allows the best fisherman of the day to win, not the luck of the angler who catches fish in the right order. I’m excited to take on this position with AIM and to be a part of the fishing family again, while still fulfilling my family and work obligations.”

Fox continued “With the schedule we have in place, we are expecting a great season in North Dakota. Jesse brings a lifetime of skills with him that will make him a strong and fair leader of the new division.”

Registration will open February 1st 2016 at

Anglers Insight Marketing LLC (AIM™) is a unique tournament organization created and owned by many of the most accomplished and recognizable professional walleye anglers, along with others who share the mission of advancing competitive walleye fishing and making it sustainable into the future. AIM is committed to marketing excellence on behalf of its tournament competitors, the tournament host communities, and the brands that partner with it. AIM is also committed to maintaining healthy fisheries across the nation by the development of the exclusive AIM Catch-Record-Release™ format which is integral to its dynamic events and unparalleled consumer engagement. For more information about AIM™, AIM Pro Walleye Series™, AIM Weekend Walleye Series, AIM sponsors and AIM anglers, visit

AIM Presenting Sponsors: Yamaha Motor Corporation U.S.A. and Warrior Boats.

AIM Supporting Sponsors: Mercury Marine, Nitro Boats, Starcraft Marine, Amsoil, Navionics, Powrtran, Power Pole, Worldwide Marine Insurance, Off Shore Tackle, Team Lodge, National Fleet Graphics, Gemini Sport Marketing, The City of Oconto, Eagle Bay Marina and Eagles Landing Casino, Montevideo MN Chamber of Commerce, Randall’s Milan Beach Resort

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