Presented by Yamaha Motor Corp USA and Warrior Boats LLC.


Contact: Denny Fox, 920-505-0122

Anglers Insight Marketing LLC (AIM™)


Charged Up! X2Power Batteries By Batteries Plus

Is Newest Sponsor Of AIM Weekend Walleye Series

It’s something that you never, ever, want to experience when you’re miles from the dock after a day of fishing: that gut-churning feeling when you turn the key on your boat to go home, and all you hear is “click.” X2Power by Batteries Plus, the newest sponsor of the AIM Weekend Walleye Series, has the solution: premium power that will get you there and back time after time.

“If that’s ever happened to you, you know the feeling, and it’s absolutely the worst. Having premium batteries for starting, trolling and electronics is a must to both keep you on the water and get you off safely, and it’s why we have partnered with X2Power by Batteries Plus to be AIM’s official battery,” said Denny Fox, AIM national tournament director. “X2Power batteries are all about keeping anglers and their families on the water and getting them back to shore safely. The last thing you want to worry about is that component so crucial to enjoying worry-free days in your boat.”

“Being a Midwestern-based company, we are well acquainted with the legions of loyal anglers and boaters in this part of the world, and we sought out opportunities to be aligned with the top organizations serving those anglers—anglers who stand to benefit most from a premium power source like X2Power batteries,” said Batteries Plus Vice President of Category Management Shawn Budiac. “AIM’s Catch-Record-Release tournament format is indicative of the organization’s commitment to investing in the future of fishing, something that aligns very well with our values as a company.”

X2Power batteries are premium AGM (Absorbed Glass Mat) batteries that are made for years of reliable power, whether under the hood of your boat, car or truck.

The difference between X2Power and others is how they’re built. X2Power batteries use pure lead technology, with no case “dead space,” resulting in 40 percent more plate surface area than competitors. The less expensive the battery, the less lead, and the less starting and reserve power.

Compared with old-fashioned and messy wet cell batteries, sealed AGM X2Power can be installed in any orientation except inverted, and offer tremendous vibration resistance, a critical feature in a boat.

With more and more equipment needing long-lasting, deep cycle power, from multi-imaging, real-time imaging electronics, onboard pumps and shallow water anchors, to radios, charging ports and other power-sapping gadgets you need a proven power source, and X2Power batteries by Batteries Plus are ready to supply it.

X2Power Group 31M batteries, with a 100 AH and 1,150 cold cranking amps, are engineered for more than 400 charging cycles after an 80 percent discharge. At a 50 percent discharge rate, that equates to more than 900 fishing trips. With a four-year free replacement warranty, that’s power to go in reserve and years of enjoyment on the water. X2Power also is available for vehicle applications.

They’re available for order online with a special limited time offer of 10 percent off, with free delivery to any of the more than 700 Batteries Plus locations nationwide. Or, simply drop in to any store.

You can find less expensive batteries, but if reliability and power are priorities it’s X2Power from Batteries Plus. Whenever you turn the key or for any boating application. When you need it, it’ll be there.

Anglers Insight Marketing LLC (AIM™) is a unique tournament organization created and owned by many of the most accomplished and recognizable professional walleye anglers, along with others who share the mission of advancing competitive walleye fishing and making it sustainable into the future. AIM is committed to marketing excellence on behalf of its tournament competitors, the tournament host communities, and the brands that partner with it. AIM is also committed to maintaining healthy fisheries across the nation by the development of the exclusive AIM Catch-Record-Release™ format which is integral to its dynamic events and unparalleled consumer engagement. For more information about AIM™, AIM Pro Walleye Series™, AIM Weekend Walleye Series, AIM sponsors and AIM anglers, visit

AIM Presenting Sponsors: Yamaha Motor Corporation U.S.A. and Warrior Boats inc.

AIM Supporting Sponsors: Mercury Marine, Garmin, Berkley, X2Power by Batteries Plus, Abu-Garcia, Fenwick, Navionics, Power Pole, Worldwide Marine Insurance, AirWave Pedestals, Off Shore Tackle, Quality Flow Systems, Gemini Sport Marketing, Moonshine Lures Shiver Minnow, JT Outdoors Products, McQuoids Inn, Marinette, WI

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