Presented by Yamaha Motor Corp USA and Warrior Boats LLC.



Contact: Denny Fox, 920-505-0122

Anglers Insight Marketing LLC (AIM™)


Fox River Lures and Rods Offers Contingency Program

For AIM Anglers Who Win, Place, Or Use its Sticks


The AIM Weekend Walleye Series and its newest sponsor, Fox River Lures and Rods, is making a special contingency offer to teams who win, place, show, or use its rods, or want to:  Cash for finishing in the top three in an AIM tournament if you use a Fox River Rod, and a discount program for any registered AIM angler looking to reel in an ‘eye with one.

“This is a great opportunity for any team entered in any AIM tournament this year to pick up some extra cash by using the rod brand that last year helped win Team of the Year honors in the Wisconsin division,” said Denny Fox, AIM National Tournament Director. “Fox River Rods has put together three very generous contingency offers to any AIM angler. Owner Chuck DiVito has a great product, and we know many of our teams will be interested.”

Any team placing first, second or third in an AIM tournament using a Fox River Lures and Rods stick will win $500 in cash for a first place finish, $150 for a second place finish and $100 for third. Here’s the fine print: AIM’s official scoring photo SD card must show the first fish the team catches, with a team member clearly shown holding a Fox River Rod.

Here’s deal No. 2: Any angler signed up for any or all AIM events in Wisconsin, Minnesota or North Dakota who wants to purchase rods can do so from Fox River’s website and receive a 15 percent discount on their order. Just enter the discount code AIMFRD15 at checkout.

Deal No. 3: Teams entered in the next AWWS Wisconsin Division event April 29 can also purchase a Fox River rod using the 15 percent discount at the event at Critters Sports, adjacent to Woodeye’s Bar and Grill, tournament headquarters.

For more on Fox River Lures and Rods, go to As each event gets closer, watch for updates at AIM’s Facebook page. The next two are set for April 29, the first North Dakota Division event of the season, the Warrior Boats/Mild2Wild Open on the Missouri River at Bismarck, and the second Wisconsin Division Nitro Boats Open qualifier at Winneconne, Wisconsin, on the Wolf River Chain of Lakes.

Anglers Insight Marketing LLC (AIM™) is a unique tournament organization created and owned by many of the most accomplished and recognizable professional walleye anglers, along with others who share the mission of advancing competitive walleye fishing and making it sustainable into the future. AIM is committed to marketing excellence on behalf of its tournament competitors, the tournament host communities, and the brands that partner with it. AIM is also committed to maintaining healthy fisheries across the nation by the development of the exclusive AIM Catch-Record-Release™ format which is integral to its dynamic events and unparalleled consumer engagement. For more information about AIM™, AIM Pro Walleye Series™, AIM Weekend Walleye Series, AIM sponsors and AIM anglers, visit

AIM Presenting Sponsors: Yamaha Motor Corporation U.S.A. and Warrior Boats, LLC.

AIM Supporting Sponsors: Mercury Marine, Nitro Boats, Garmin, Navionics, Power Pole, Worldwide Marine Insurance, AirWave Pedestals, Off Shore Tackle, Vibrations Tackle, Pro Chattrr, Gemini Sport Marketing, Treeland Resort, Anglers Avenue, Moonshine Lures Shiver Minnow, JT Outdoors Products, Fox River Lures and Rods

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