FOR IMMEDIATE RELEASE: Published November 5th 2013


AIM™ Announces AIM Weekend Walleye Series


Anglers Insight Marketing LLC (AIM™) is pleased to announce the formation of a new tournament circuit aimed squarely at the grass-roots walleye angler.


The newly formed AIM Weekend Walleye Series will feature exciting team style competition with anglers competing in several states including Minnesota and Wisconsin. These events will showcase AIM’s revolutionary Catch-Record-Release™ (CRR) tournament format where anglers will measure, photograph, and immediately release all walleyes caught. Since no fish are kept, this unique and exciting tournament format allows AIM™ to hold highly competitive events on waters with restrictive slots or other regulations that make these waters less attractive to tournament anglers.


Minnesota’s famed Mille Lacs Lake is a prime example, and AIM’s revolutionary CRR format will guarantee great competition on this heavily regulated fishery with minimal impact to the lake’s resources. “There are a bunch of anglers who have waited a long time to get after the big slot fish in Mille Lacs and have them count in a tournament,” says AIM Board of Directors member Jim Carroll. “We are very excited to finally give them the opportunity in 2014. “


Anglers Insight Marketing™ has been holding high profile walleye tournaments across the country since 2009, and the cutting edge AIM Pro Walleye Series will also continue in 2014. “We saw a real need in the industry for professionally run, grassroots level events for weekend warriors,” says AIM Board Member Brett King. “And we have refined our CRR process to the point where we are comfortable bringing this format to team style tournaments.”


The AIM Weekend Walleye Series will feature low entry fees and lucrative payouts with fair competition for all contestants. Event details and schedules are being finalized, and more information will soon be available at


Anglers Insight Marketing, LLC (AIM™) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the All Stars of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.


AIM Marketing Partners: Yamaha Marine, Nitro Boats, Navionics, Power Pole, Worldwide Marine Insurance and The City of Oconto.

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