Presented by Yamaha Motor Corp USA and Warrior Boats LLC.


Contact: Denny Fox, 920-505-0122

Anglers Insight Marketing LLC (AIM™)


Berkley Is The Newest Sponsor For What Will Be

A Historic 2020 AIM Weekend Walleye Series


Twas the week before Christmas, and all through the land, not an AIM team was stirring, not even to plan.

When from the AIM workshop there arose such a clatter,
That all the teams wondered, why, what could be the matter?
When what to the wondering eyes of all should appear,
News that Berkley®! Berkley! Berkley, is here!

Berkley, the name synonymous with fishing, world-class lures, line, rods, hooks and other products made for the both fresh and salt water, is the newest major sponsor of the AIM Weekend Walleye Series, continuing a chain of announcements by the tournament series leading up to the start of the 2020 season in April.

“We told you that AIM would have some exciting news to share this season, and Berkley’s sponsorship is another in a string that isn’t over yet,” said AIM National Tournament Director Denny Fox. “It also shows the power of you, teams, and you, Fan Nation, in your consistent support of our sponsors. Our sponsors support you, and in turn, they support AIM and its pioneering Catch-Record-Release™ format.”

“Berkley® is proud to now be associated with the Weekend Walleye Series and its ground-breaking C-R-R format,” added Jon Schlosser, Berkley vice-president of marketing.

“We know the popularity of our products among the teams who fish the series, and among those who follow AIM which is one reason why, in addition to our sponsorship, we’ve also expanded the Berkley Cast for Cash program to include the AIM Weekend Walleye Series tournaments for the 2020 season. Being able to say “thank you” to loyal tournament anglers for putting their trust in the science behind Berkley baits with Cast for Cash, and becoming a sponsor are just a few ways we can show our support for the series, and support fish conservation at the same time.”

“The Berkley name is so well-known that we almost don’t have to remind anyone of their fishing success story,” Fox continued.

What began as a fly tying business by 16-year-old Berkley Bedell in 1937 has grown into a name known the world over for excellence and a commitment to anglers to be only fishing equipment company they need, and always with an eye towards conservation, evidenced in such ongoing projects as line recycling stations at bait shops and boat launch areas.

At the top of nearly every walleye angler’s go-to fishing lures is the Berkley Flicker Shad, the beefy brother to the equally popular Flicker Minnow among its hard body baits in hundreds of colors. It’s popular everywhere in AIM country and elsewhere. Its industry standard FireLine® superline is joined this year by the new  X5 and X9 braided lines.

Then there’s Berkley NanoFil®, and standby Trilene®, and Trilene 100% Fluoro Professional Grade™, scented soft plastics like Gulp!® and PowerBait®, a complete line of rod/reel combos, as well as products specifically made for on the ice during hard water season…the list goes on, as almost every angler for any fish, fresh or salt water, knows.

“The addition of Berkley to AIM’s supporting cast spells the start of a new era for AIM,” Denny Fox continued. “You’ll be hearing even more about that, very soon.”

Watch for those upcoming exciting announcements at AIM’s Facebook site including all AIM 2020 events, starting with Opening Day, April 5 on the Fox River at De Pere, WI. To register for all AIM tournaments, go to

Anglers Insight Marketing LLC (AIM™) is a unique tournament organization created and owned by many of the most accomplished and recognizable professional walleye anglers, along with others who share the mission of advancing competitive walleye fishing and making it sustainable into the future. AIM is committed to marketing excellence on behalf of its tournament competitors, the tournament host communities, and the brands that partner with it. AIM is also committed to maintaining healthy fisheries across the nation by the development of the exclusive AIM Catch-Record-Release™ format which is integral to its dynamic events and unparalleled consumer engagement. For more information about AIM™, AIM Pro Walleye Series™, AIM Weekend Walleye Series, AIM sponsors and AIM anglers, visit

AIM Presenting Sponsors: Yamaha Motor Corporation U.S.A. and Warrior Boats, LLC.

AIM Supporting Sponsors: Mercury Marine, Nitro Boats, Garmin, Berkley, Abu-Garcia, Fenwick, Navionics, Power Pole, Worldwide Marine Insurance, AirWave Pedestals, Off Shore Tackle, Pro Chattrr, Missouri Secrets Tackle, Gemini Sport Marketing, Anglers Avenue pro shop, Moonshine Lures Shiver Minnow, JT Outdoors Products, Fox River Lures and Rods

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