Presented by Yamaha Motor Corp USA and Warrior Boats Inc.


Contact: Denny Fox, 920-505-0122

Anglers Insight Marketing LLC (AIM™)


Garmin, Mercury, Offshore Tackle Return as AIM

Supporting Partners For The 2024 Season


The 2024 AIM Weekend Walleye Series kicks off in only a few weeks, and you can bet that products from three of AIM’s most avid supporters will be aboard many of the boats heading onto the water for each event.

“Garmin and Mercury will get you on the fish and get you back home again, and Offshore Tackle’s proven fish-catchers will make it all easier for you,” said Denny Fox, AIM national tournament director. “We welcome them back as partners for the 11th season of AIM, and we’re as eager to get this fired up as you are starting on April 7, Fan Nation.”

From its famous LiveScope real time fish finders to the best mapping software available, Garmin has paved the way with innovations in both navigation and keeping your livewell happy, outdistancing all the competition by years. Garmin Rewards is also a way to make your electronics pay even more cash when you do well.

The top placing angler in an AIM tournament in a boat equipped exclusively with mounted Garmin marine electronics will receive a $300 reward. The top placing angler at an AIM tournament with a Garmin Force/Kraken Trolling Motor installed will receive a $200 reward.

When you’re not on the water, other Garmin products reward you with health.  Garmin’s sports and fitness tools from cycling maps, rollers for indoor cycle training, heart monitors and more lead the way.

Also check out Garmin’s smart watches, golf range finders and simulators, and of course, GPS systems for getting you to and from the dock in your vehicle. Wherever you are going, Garmin has you covered.

Just like Garmin, the name Mercury Marine has meant excellence and innovation since Carl Kiekhaefer formed the company in 1940. Mercury has leapt ahead of the competition because of that innovation.

Its motor lineup will include five—that’s five—electric outboards by mid-2024, from the smooth and whisper quiet Avator 7.5e with acceleration and speed similar to a 3.5hp gas engine, the 20 and 35e that can be used with modular batteries to extend your range, and with power similar to a 5 and 9.9hp four-stroke, respectively, to the upcoming 75e and 110e promising, even more forward-thinking engineering.

On the four-stroke side, Merc leads the way, from its ground-breaking Verado engines producing up to a stunning 600hp, to its tournament—proven ProXS line, punching up to 300 fish-thumping horsepower into the water to get you there first.

AIM’s third “thank you” shout out is to the folks at Michigan-based Offshore Tackle, makers of those yellow planer boards you see on the water behind that boat catching all the fish. Along with those easy-to-see boards, Offshore is the creator of the Tadpole Diver weight, which gets your live bait rig to the right depth faster, and after a fish hits, changes to become an easy-to-retrieve in-line weight. Offshore’s Guppy weights can be used as a snap weight or for in-line use. And, it’s EZ crankbait tuner keeps your lures running true and tangle-free.

Thanks to sponsors like these, AIM is the most lucrative walleye fishing tournament series in existence. Come on aboard with AIM and register for the 2024 season. Learn how at

You know you want to. You know you can.

Anglers Insight Marketing LLC (AIM™) is a unique tournament organization created and owned by many of the most accomplished and recognizable professional walleye anglers, along with others who share the mission of advancing competitive walleye fishing and making it sustainable into the future.

AIM is committed to marketing excellence on behalf of its tournament competitors, the tournament host communities, and the brands that partner with it. AIM is also committed to maintaining healthy fisheries across the nation by the development of the exclusive AIM Catch-Record-Release™ format which is integral to its dynamic events and unparalleled consumer engagement. For more information about AIM™, AIM Pro Walleye Series™, AIM Weekend Walleye Series, AIM sponsors and AIM anglers, visit

AIM Presenting Sponsors: Yamaha Motor Corporation U.S.A. and Warrior Boats inc. 

AIM Supporting Sponsors: Mercury Marine, Garmin, Power Pole, Worldwide Marine Insurance, Off Shore Tackle, Gemini Sport Marketing, JT Outdoors Products, McQuoids Inn, Rosemore Outdoor Gear, Outdoor Authority fish house rentals, Adventure Recreational Finance, Oconto County WI. Odyssey Battery, Forever Barnwood, WavePro

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