Presented by Yamaha Motor Corp USA and Warrior Boats Inc.


Contact: Denny Fox, 920-505-0122

Anglers Insight Marketing LLC (AIM™)


Mercury and Berkley Re-Join As Supporting Sponsors

For 2021 AIM Weekend Walleye Series

Match Mercury Marine’s line of sleek dependable outboards, including the company’s most powerful motor ever, the 600 horsepower V-12 Verado, then bring aboard the industry-best fishing gear from Berkley, and you’ve got an unbeatable combination for on-water fun all season. Both are returning for 2021 as supporting sponsors of the AIM Weekend Walleye Series.

“Mercury has been with AIM from throttle-down eight years ago, and Berkley joined in supporting AIM in 2020,” said Denny Fox, AIM national tournament director. “Both names are synonymous with product innovation and conservation on the water and off, and we’re proud to have them aboard again this season. Watch for both to be in the running at all our tournaments.”

“As part of their commitments, Berkley and Mercury will each sponsor individual AIM tournaments this year. Berkley is co-sponsoring the Wisconsin Division and Mercury is the sponsor of the Minnesota State Championship,” Fox added.

On land, Mercury’s drive to the future is illustrated in its installation of a 320-panel solar array atop its Fond du Lac, Wisconsin world headquarters, enough to light its warehouse operations for the next 30 years.

On the water, Mercury’s history of pioneering four-stroke technology is topped by its 4.6 Liter V-8 and 3.4 Liter V-6 high-revving Pro XS models. Leading the Verado class of outboards is its new normally aspirated, 7.6-liter, four-overhead cam, four-valve per cylinder powerhead delivering 600 horsepower for heavier boats. It’s the first V-12 ever in an outboard. 

The motor also features a new mount design, and another first, a two-speed transmission and the first independently steerable gearcase featuring contra-rotating props for unmatched handling, acceleration and efficiency, all on 87-octane fuel. Matched with unmatched Mercury noise reduction improvements, vibration dampening cowl, and extended maintenance intervals and other innovative features, the V12 Verado is the choice for larger boats. Choose from four color options or a custom, paint-ready finish from its industry.

A favorite of tournament anglers is the Pro XS line of 175-300 horsepower units, featuring extra charging capability both at idle and underway, a gearcase that provides hole shot torque to get you to those waypoints first, and superior fuel economy to boot.

Mercury also announced a new digital throttle control, all the while earning its 10th consecutive Green Masters designation from the Wisconsin Sustainable Business Council (WSBC) for its sustainable business measures from energy and water conservation to waste management and community outreach.

All Mercury Verado, Four-Stroke and Pro XS engines feature that unique and instantly recognizable striking angular profile. Compare them all at and at your nearest dealer.

You can bet that Berkley’s new Hit Stick hard bait is going to make a run for the podium as one of its most popular tournament baits this season, along with the always-there Flicker Shad and Flicker Minnow, the choice of many who’ve won AIM tournaments.

All Hit Sticks feature low-center gravity FlashDisc weights that give the lure outstanding action whether it’s trolled or cast.  Its polycarbonate exterior means you can cast it up to 60 percent farther than balsa-bodied lures, and that scratch and gouge preventing hard surface means a walleye’s teeth has met its match. Hit Sticks come in sizes from 1-3/8-inch to six inch, and swim depths from two to nine feet.

Combine those lures with line like Berkley’s new FlouroShield fluorocarbon-infused co-polymer line that’s virtually invisible under water, new Gulp® and PowerBait® colors and shapes and you’ve got that Berkley advantage every time, in every type of water.

Use a little tournament-proven Berkley Gulp!Alive® attractant, along with its snaps and swivels, terminal tackle like pre-tied walleye rigs, with its attractively priced spinning and casting rods, and you’re guaranteed a great time on the water.


Anglers Insight Marketing LLC (AIM™) is a unique tournament organization created and owned by many of the most accomplished and recognizable professional walleye anglers, along with others who share the mission of advancing competitive walleye fishing and making it sustainable into the future.

AIM is committed to marketing excellence on behalf of its tournament competitors, the tournament host communities, and the brands that partner with it. AIM is also committed to maintaining healthy fisheries across the nation by the development of the exclusive AIM Catch-Record-Release™ format which is integral to its dynamic events and unparalleled consumer engagement. For more information about AIM™, AIM Pro Walleye Series™, AIM Weekend Walleye Series, AIM sponsors and AIM anglers, visit

AIM Presenting Sponsors: Yamaha Motor Corporation U.S.A. and Warrior Boats inc.

AIM Supporting Sponsors: Mercury Marine, Garmin, Berkley, X2Power by Batteries Plus, Abu-Garcia, Fenwick, Navionics, Power Pole, Worldwide Marine Insurance, AirWave Pedestals, Off Shore Tackle, Quality Flow Systems, Gemini Sport Marketing, Moonshine Lures Shiver Minnow, JT Outdoors Products, McQuoids Inn, Marinette, WI

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